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The Art of 'Sealioning': An Online Tactic Unveiled

In the vast digital ocean of social media and online forums, the curious and seemingly polite sea lion has emerged from the depths. Not a sea mammal, of course, but rather a very specific type of online presence. Known as 'sealioning', this phenomenon is part of the vast, tangled ecosystem of online interactions and it's important we learn how to navigate these waters.




Sealioning, a term born from a 2014 webcomic strip entitled "The Terrible Sea Lion" by artist David Malki, involves an incessant stream of naïve questions, asked under the guise of earnest interest. The name stems from the comic’s storyline, where a sea lion tirelessly follows two individuals, politely demanding evidence to back up their negative comments about sea lions. The correlation to online behavior is uncanny, and thus, a new term entered our digital lexicon.


How can we identify these digital sea lions? They often mask themselves behind a polite, unassuming façade, but there are telltale signs to look for. Their characteristic bad-faith questions, in which they show no genuine interest in learning or engaging in a meaningful dialogue, are the hallmark of sealioning. They employ persistency, directing an unending barrage of queries towards their targets, often dismissing answers or stubbornly requesting additional evidence, only to nitpick or dismiss it and ask anew. The crafty sea lions even use politeness as their weapon, making it harder for targets to label them as harassers or trolls.


On the surface, sealioning might seem harmless or even respectful - a mere manifestation of the Socratic method, perhaps. However, this behavior serves a more insidious purpose: to exhaust, to waste time, and to derail productive conversation.

So how does one swim in the same waters without getting entangled with the sea lions?

Recognition is the first stroke. Understanding the patterns and tactics of sealioning equips us to identify these unwelcome encounters. The key is to remember the goal of these interactions - to distract and disrupt. Once this is clear, a conscious decision can be made on whether and how to engage.


The second stroke involves the golden rule of the internet - don't feed the troll. Sealioning, much like other forms of trolling, thrives on engagement. By refraining from interaction, you starve them of the attention they seek, preserving your time and energy.

Setting clear boundaries makes up the third stroke. Should you decide to engage, remember to define the limits of your conversation. Answer a certain number of questions, provide a set amount of evidence, and disengage when the bad faith continues.


The last stroke involves deploying moderation tools. If your online platform provides these, use them to curtail or block the sealioner’s ability to engage. This could involve blocking them, reporting their behavior to the platform, or using other moderation tools.

Finally, remember that solidarity is crucial in this digital ocean. If you see someone else being targeted by sealioning, offer support. Validate their statements, help identify the sealioning behavior, or offer moral support. Let's ensure that our online ecosystem is one of respect, understanding, and genuine curiosity, rather than disruption and disengagement.


In this day and age, we're all learning to adapt to the sea changes brought by the digital world. With vigilance and understanding, we can ensure that we all swim through these waters with grace, leaving the sea lions to their own devices.


 
 
 

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